Segunda participación en TEDxCibeles

TEDxCibeles, Teotro Goya, Madrid ( Entrada en progreso)

Recepción con cafecito

Bajo el lema "Common people, outstanding ideas" se convocó la segunda edición de TEDxCibeles. Ronald Martínez, uno de los organizadores nos envió un correo hace meses atrás para invitarnos nuevamente  a retratar a sus ponentes y un poco el ambiente.

Los TEDx, son eventos en los que personas con ideas extraordinarias son invitadas para compartir,en tan solo 18 minutos, aquello que les apasiona. 

Es una organización sin fines de lucro. LAs conferencias reunen personas en las áreas de Tecnología, Entretenimiento y Diseño, temas considerados fundamentales en el modelamiento del futuro.

Participamos bajo la figura de Entretenimiento. 

Este año Dibujo A Domicilio en un arrebato de ilusión diseño unas postales para obsequiar a la vez que promocionar la actividad, entre los mas de 500 participantes!!  Este insentivo se recompenzó cuando ellos en respuesta a nuestra acción potenciaron la idea: Modificaron el programa de mano y reservaron, un espacio en la parte posterior del programa para la postal que podía ser retirada con facilidad para ser utilizada. Al sacarla de este espacio te encontrabas con la frase " ideas worth sharing"

Programa de mano

Maqueta de la postal

para ver todo el álbum aquí!



En el evento estuvieron (Calcado de la web de TEDX)

Tony Chen

Tony is Vice President and Servant of Movement121, a social innovation  company whose vision is to transform the lives of 1,000,000  people trapped in unfathomable poverty to become self-sustaining.   After 10 years of corporate development experience, Tony finally took the leap and pursued his passion for social entrepreneurship.   He launched four social-integrated ventures within seven years, one of  which was acquired in 2009.  Tony loves working on digital/social strategies  and considers his sweet spot to be “kingdom entrepreneurship for  kids” – building businesses that make a lasting impact on our world’s children. T ony earned a B.S. of chemical engineering from Cornell University and an MBA in marketing and strategy  from the Kellogg School of Management.

Maickel Melamed

Maickel Melamed is an Economist, Gestalt Psychotherapist and Adventure Based Consultant. He has worked ten years as a  lecturer, facilitator and workshop speaker for organizations in  Venezuela, Colombia, Mexico, Peru, Costa Rica and the United States. The doctors that attended his birth said he would not live, and he lived.  They also said he would not speak, and today he speaks professionally in front of masses. They said he would not be able to hike mountains  or go long distances, and in 2006, he climbed the 16,427 feet  high snow-capped Bolivar Peak in Venezuela and he ran the 2012  New York City Marathon in 15 hours and 22 minutes. “If you dream it, make it happen” is the motto that defines his way of living. Maickel  Melamed has achieved great success by creating strategies to transform  weakness or crises into opportunities, to approach life with strength and  alternatives to be productive.

Simran Sethi

Named one of the top ten “eco-heroes” of the planet by the UK’s  Independent and lauded as the “environmental messenger” by Vanity Fair,  Simran Sethi is an award-winning journalist and associate professor  at the University of Kansas, where she teaches courses on sustainability  and social media for social change. Sethi is the founder and curator  of the website Metamorphose, an interdisciplinary exploration of the  personal and cultural dimensions of transformation. Simran is the  contributing author of “Ethical Markets: Growing the Green Economy,”  winner of the bronze 2008 Axiom Award for Best Business Ethics Book.  She has written about sustainability for Huffington Post, Metropolis  Magazine, Oprah.com and the Guggenheim Museum.  Simran  is the former environmental correspondent for NBC News in the  United States  and was a frequent guest on the “The Oprah Winfrey Show”  and “The Today Show.” She has spoken about sustainability  in China, France and throughout the United States at  institutions ranging from the Commonwealth Club to  Cornell University; keynoted conferences including the  140 Character Conference, the Green Business Conference  and the North American Association For Environmental  Education conference; and moderated panels for the White House sustainability symposium  GreenGov and Clinton Global Initiative University.Simran is committed to a redefinition of  environmentalism that includes voices from urban centers and rural communities.

Juan Verde

Mr. Juan Verde Suárez currently serves as International Co-Chair for  the reelection  campaign of President Barack Obama. He is part of  a select team of directors in charge of devising and leading the  strategies for the campaign.  In addition to developing and  directing a strategy designed to mobilize millions of American citizens  residing outside of the United States, Mr. Verde serves as an advisor to President Obama on international trade, Hispanic vote and Sustainability  related issues.Juan Verde is also heavily involved in social issues.  He was the founder and CEO of The Climate Project Spain, the Spanish  branch of former Vice President Al Gore’s climate change nonprofit.  He also served as president of the Fundación Biosfera (Biosphere Foundation),  a nonprofit organization that promotes environmental values, sustainability,  and the fight against climate change.

Nuria Perez Paredes

Nuria is a creativity trainer, an author and a speaker. She is the founder   and creative director at Creativity Hospital, a company whose mission  is to revive the creative spirit that lives in all of us. She helps  companies and managers to overcome issues or achieve goals  by introducing creativity thinking tools into their everyday work. At the moment her main passion is in education. With Creativity Hospital  she teaches in schools, colleges and even visits families who want to  explore the potential of creative thinking with their children. She talks  about the importance of changing the traditional education system in  favour of one that takes into consideration the individuality and talents  of each child and she truly believes in the necessity to instil into the  next generation the love for change and a willingness to innovate. She arrived back in Spain last year, after spending half her life in  between Milan and London where she used to work as a copywriter   and creative director in advertising. Working with clients like Coca-Cola,  P&G, Renault or Nestlé taught her that creativity can be the key to  transform any average thing (or person) into something remarkable  and unique.Her background studies include journalism at Santiago de  Compostela and Nottingham universities, copywriting at Accademia di  Comunicazione in Milan, executive coaching and the therapeutic uses  of creative writing at Birbeck College in London.She has two daughters and an obsession with bulldogs,  cookies and brand new notebooks. And she will never, ever, be able to read a map.

Beatríz Lara

Beatríz Lara Bartolomé joined BBVA in 2006 as Director of Strategy  and Innovation in the Technology and Operations area.  Since 2010 she´s Chief Innovation Officer. Degree in Physics  Science at the Universidad Complutense (Madrid) in 1986 and  complemented it by doing a Financial Program in Harvard Business School  and PDG (a MBA for senior executives) from the IESE. She started her  professional career at Audiovisión Ibérica working as New Developments  and Quality Manager. Her professional trajectory includes roles as  Director of GSM Network Deployment for AT&T Network Systems,  Director of New Market Operators and Director of Strategic Marketing in  Ericsson Spain and Director of Mobile Communication Markets for Alcatel  in Spain and LatAm. Currently guest speaker for international events  and innovation networks. She´s spanish, married and mother of a girl.

Evans Wadongo

Evans Muchika Wadongo (born 11 March 1986) is the Chairman and  Executive Director of Sustainable Development For All-Kenya (S.D.F.A-Kenya);  a non-governmental organization. Mr. Wadongo has a Bsc. In Electronic and  Computer Engineering from Jomo Kenyatta University of Agriculture and  Technology. During his childhood, Mr. Wadongo lived with his family in r ural western Kenya, walking several kilometers to school each day.  His home and school had no electricity and he used kerosene lamps  for lighting.Mr. Wadongo invented a solar lamp dubbed ‘MwangaBora®  ‘(Swahili for better light) in 2004; as a way to address poor education,  climate change, health and poverty in rural areas in Kenya. He named  the entire program: ‘Use Solar, Save Lives’. Mr. Wadongo was the founding  Chairman of S.D.F.A-Kenya in 2006. SDFA-Kenya adopted ‘Use Solar,  Save Lives’ program as its main focus. S.D.F.A-Kenya works in all  regions in Kenya and is piloting in Malawi.Mr. Wadongo is a CNN top  ten hero for 2010, a winner of the inaugural Mikhail Gorbachev Award and  the Social Entrepreneur of the Year award in 2011 by Schwab Foundation.  He was also named among 20 Men who will shape the next 20 years by  UK’s Esquire magazine in 2011. S.D.F.A-Kenya is also a SEED award  winner by UNEP/UNDP in 2011. Mr. Wadongo was among the finalists of  the inaugural Innovation Prize for Africa in 2012. He has also been  selected as an Olympic Torch Bearer at the 2012 London Olympics. Mr. Wadongo has been featured in   most major international and local media channels and has been a mentor and speaker in schools, colleges and  international conferences in several countries.

Finn Kydland

Finn Kydland is the Jeffrey Henley Professor of Economics at  the University of California, Santa Barbara, and 2004 Nobel Laureate  in Economic Sciences.  Professor Kydland received his B.A. from the  Norwegian School of Economics (abbreviated NHH in Norwegian),  and his Ph.D. from Carnegie Mellon University (CMU).  After previous  appointments at NHH, CMU, and the University of Texas at Austin, he  joined the UCSB faculty in 2004, where he is also the director of the  Laboratory for Aggregate Economics and Finance.  He is an Adjunct Professor  at CMU, NHH, and University of Stavanger, and a Research Associate for  the Federal Reserve Banks of Dallas and St. Louis. Professor Kydland was awarded the Nobel Prize jointly with Professor Edward  Prescott of Arizona State University. Professors Kydland and Prescott received  the Nobel Prize for their research on business cycles and macroeconomic  policy, specifically, the driving forces behind business cycles and  the time inconsistency of economic policy.  More recently, Professor  Kydland has conducted research on the role of monetary policy in the  aggregate economy, domestically as well as internationally. In the housing  arena, empirically residential investment leads the cycle significantly in some  nations, but not in others. How is this regularity related to the nature of  mortgage contracts in the respective countries, in particular to the relative  prevalence of fixed versus flexible nominal interest rates? Finally, Professor Kydland has studied Ireland and Argentina  with the idea in mind that there is a lot for other nations’ policymakers to learn from the respective successes  and failures of these two nations.

Juan Jimenez Rocabert

Juan Ramon Jimenez Rocabert, Civil Engineer by the UPM, Expert in Signature and  Electronic Billing for CEPADE (UPM) and Executive MBA from the EOI. I have worked in companies related to construction as a calculist, commercial,  Project Manager and Regional Manager. I have participated in the construction of  more than fifty bridges all around Spain, highlighting the bridges Round South of  Talavera and the Third Millennium Bridge at Expo Zaragoza 2008.My continuos  training process allows me to develop my passion for new technologies and put  it into practice improving the inner workings of the companies where I worked. Currently, I work as technical – commercial in “Castelo Soluciones Estructurales” an  entrepreneurial company of construction and also I am developing several personal  projects related to education (cadasegundocuenta) and industry of Iberian ham (7@s).

Marcello Girone Daloli

As a graduate in marketing & management, he worked on advertising marketing and TV  sponsorship,  holding positions in Milan, Barcelona & New York (on Pepsi-Cola).Driven by a need to search  from within   and a passion for the mountains he changed his life and moved for one year on the Himalayas.  Back  from Asia he has alternated between philosophic and religious studies in Italy and taking trips-pilgrimages  to tackle the issue of different customs and traditions: from the Path of Santiago de Compostela  to Patagonia, from an Orthodox monastery in Greece to a jeans factory in Bangalore, from the Andes  to Zimbabwe, from Russia to the Atlantic ocean on a cargo ship.In his travel  diaries it is expressed the spiritual and social values of his experiences. In 2006 created  the humanitarian “Zimbabwe Emergency-Dam Project” in order to  give water to the St. Albert Hospital, Centenary Zimbabwe and has been managing and promoting  the project since its inception.In 2010 has been published Indian Jeans, the diary of this  experience in Bangalore. He currently divides his time between Ferrara, Pre Saint Didier (Mont Blanc)  and many cities where he gives conferences, classes and lectures about the effects on the Western  lifestyle of marketing, television and globalization. He share his experiences in the hope of contributing  to new reflections and promote a different use of communication strategies for better purposes.

Catalina Hoffman

Catalina Hoffman is CEO and founder member of franchise net Vitalia Centros de Día. She is graduated in PDD of IESE Business School of Navarra University. She has studied Occupational Therapy and is specialist in cognitive

stimulation. She is positioned as professional reference in the old age sector; Catalina Hoffman is a regular collaborator in different social communication media, generalist and the old age sector. Her presence emphasizes in TV as member of a social gathering in the heath’s program “+VIVIR” in Intereconomía TV. Anyway, she is member as AMADE vice president (Dependence Attention of Madrid Association), it’s belong to a Day Care Centres Commission and coordinator of Communication Area. The same way, she is member of Editorial Council of Senda Group and she belongs the TOP TEN of CEO.In 2004, Catalina Hoffman opened the first Vitalia Day Care Centre in Madrid, based in her formation and professional experience working in the old age and after watching the need growth in the old age care. With Vitalia has born a new care system and individualized attention at the old people which takes into account the physics, psychics, cognitive and social sides which affects at the person.

The experience and format in the old people care of Catalina Hoffman, has let to have an exhaustive knowledge about problems and needs of the old people to create the treatment own program, the HOFFMANN’S METHOD, about what is based the entire Vitalia Day Care Centres running.